The annually held World Halal Business Conference (WHBC) organised by Halal Development Corporation (HDC) is highly regarded by the global Halal fraternity as the exclusive platform for pioneering Halal thought leadership and knowledge on Halal economy. In its 14th edition and running, WHBC Circuit Melbourne Australia 2022 will be held on 1st – 2nd September 2022 at Pullman Melbourne Albert Park, Melbourne, Australia.

This WHBC Circuit Australia 2022 will be for the first time organized outside Malaysia and hosted by the Ministry of International Trade and Industry, Malaysia (MITI Malaysia) and supported by the Australian Trade and Investment Commission (AUSTRADE) and State Government of Victoria with the theme; “Halal Opportunities in a Borderless World”.

Imran Musa, CEO of ARK Halal is invited to moderate two (2) sessions:

Connecting ‘M’ (Muslim Millennials) through Halal Media & Entertainment
Date : 1st September 2022, Thursday at 1.45pm

Islamic media content focusing on Islamic culture, values and lifestyle have grown exponentially in today’s borderless and digital world. The business model is seeing a shift from high-budget production houses to the emergence of independent content creators thanks to platforms such as YouTube, Instagram and Tik Tok


    1. Mr Syed Atiq ul Hassan, Executive Director Halal Expo Australia
    2. Ms. Sherene Hassan, Education Director at the Islamic Museum of Australia
    3. Mr. Mohamad Amin, Consultan IT Services, STIE Pte Ltd Singapore

Date: 2nd September 2022 , Friday at 8.45am

Increasing market share of the Islamic Financial Services Industry (IFSI) spotlights the need to establish a larger pool of competent Islamic Finance professionals. Identifying the gaps and developing innovative efforts required in Islamic finance talent development is imperative to meet the highest standards of employees required in the workforce


1. Mr Asad Ansari, Amanah Islamic Finance, Australia
2. Mr Naim Melhem OAM, Chairman Australia Arab Business Council
3. Mr Omar Khan, Alceon Investments