With the theme “Halal Opportunities in a Borderless World”, WHBCC2022, which is in its 14th. edition this year, will take advantage of the physical gathering of key government leaders and   representatives of both countries, as well as captains of the industry, businesses, trade councils and civil society leaders from all over the world, to deliberate, promote and network within the two-day conference.

“As per the terms of the Memorandum of Understanding signed between HDC and AUSTRADE in February this year, the WHBC Circuit in Australia will focus on strategic business initiatives comprise of three main pillars, which include investment promotion, trade negotiations and Halal skilled talents,” said Hairol Ariffein Sahari, Chief Executive Officer of HDC.

“We will deliberate prevailing issues faced by the industry, with a view to inspire wealth creation, as well as promote Halal business opportunities amongst industry players. Post-event, we will continue our engagement with the industry with a series covering all the major cities throughout Australia, to create the momentum on the lucrative potential of the Halal industry and recognise Malaysia’s leadership role in the halal industry eco system,” he added.

“Australia and Malaysia have a strong trading and investment relationship built on a shared understanding of the value it brings to sustainable economic growth and the complementarity of our two economies. A focus on building greater links in halal and collaboration across multiple industry sectors can only lead to positive outcomes for our businesses and industry bodies.

Delegates to the two-day inaugural WHBC Circuit Australia will not only be empowered by the main Thought Leaders Conference, which will feature a total of 46 panelists and moderators to drive the agenda forward, they will also be presented with six parallel sessions on various subsectors within the halal economy.

Within the Thought Leaders Conference, among the highlights include issues and opportunities within Food Security, Safety & Sustainability, Halal Ingredients Ecosystem, Halal Business Agility through Digitalization, Halal Finance and Banking, Muslim Friendly Tourism and Halal Trade Connectivity.

The six Parallel Sessions meanwhile, will cover presentations such as Clarifying Misconceptions on Halal, Investment into Halal industry in Malaysia, Opportunities for Start-ups in Healthcare Industry, Environmental, Social, and Governance (ESG), Halal Science & Innovation, and Halal Media and Entertainment.

In addition, there will be brand positioning showcase of 20 Malaysian and Australian companies focusing on Halal Champions and wealth creation from technological breakthroughs and innovation. Among the participating companies include Duopharma Biotech, Ramly Food Marketing, Fraser & Neave Holdings, Malaysia Airlines, Halal International Selangor, Malaysian Palm Oil Council and the Australian Halal Certifier (Islamic Coordinating Council of Victoria), as well as state government representations from the Malaysian states of Selangor, Sabah and Melaka.